Let’s talk about the new Arcade Fire video
I really enjoy seasonally appropriate videos and I think this one is a great way to bring in fall. The music was nice but the video – in short, a techie’s dream. Youtube joins forces with Google earth in this interactive video and has made your childhood home the star of the show. Score!
Just as you are blown away by the google earth and the pop-up windows, they go in for the kill. Type a message to your younger self, it asks. Talk about an emotional clincher! What did you write? In my own message I tried to find a gentle balance between emo and one of those achievement posters you find in business offices.
But seriously, this video is everything our short attention spans need these days. Perhaps if we can get more creative videos like this maybe it will lead MTV to put the “music” back in MTV ?